Having ran my own small business in the past, I decided to focus my efforts on improving the websites search engine listings because it was a free way to help boost my websites presence among my competitors without any extra cost. Over time I saw my website listing at the top of search engine rankings for keywords and phrases much larger competitors were struggling to grasp. With this knowledge and further research into how search engine optimisation works I have continued to share my knowledge with others and also outsource my skills.
I have spent extensive time analyzing Google Analytics and Google Search Console / Webmaster Tools data. Establishing suitable focal keywords & phrases, increasing frequency of keywords & phrases throughout sites; rewriting meta tags, title tags, adding image alt tags; including various HTML5 tags to help clarify to search engines various elements throughout the site and improve speed and performance of websites.
Read more about my start with SEO on my blog post.